First Look: SOUEAST Motor’s Full Range Unveiled in the UAE
ANNOUNCEMENT
Elite Group Holdings unveiled SOUEST Motor to the UAE automotive market with a spectacular launch event at the iconic Burj Al Arab on January 18. The event featured the debut of SOUEAST Motor’s full range. The lineup included the S06 DM, the versatile S07 and the luxurious S09, embodying the brand’s vision of environmentally conscious innovation and high-end design. SOUEST is set to establish new standards for mobility in the region with its impressive lineup.
SOUEAST Motor’s Full Range Specs and Features
SOUEAST Motor’s vehicle lineup in Dubai includes three models: S06 DM, S07 and S09. The brand aims to launch over 13 premium models in five years. Furthermore, SOUEAST focuses on providing a diverse range of options, from petrol engines and hybrid electric vehicles (PHEV) to battery electric vehicles (BEV).
Through the integration of intelligence, comfort and versatility, the brand’s models offer an exceptional urban driving experience. A sleek, stunning exterior and sophisticated infotainment make them stand out. Let’s look at the detailed specifications and features these models include.
Performance
Among the SOUEAST S06 DM specs and details, the standout features are a 1.6 T engine and a 7-speed dual-clutch transmission (7DCT). Furthermore, it features a hybrid powertrain generating a maximum power of 265 kW and a torque of 530 Nm.
With the SOUEAST S07, the 1.6 TD engine with an 8-speed automatic transmission delivers 115 kW and 230 Nm of torque. Its front-wheel drive system offers a smooth and dependable performance for daily urban driving.
The SOUEAST S09 features a 1.6 TGDI engine paired with a 7-speed dual-clutch transmission. It produces a maximum power of 145 kW and a torque of 290 Nm, facilitating a refined drive. Moreover, the integration of the electric power steering system (EPS) along with MacPherson’s independent suspension ensures superior handling.
Exterior
The SOUEAST S06 DM boasts a ‘Roaring Tiger’ front face and LED headlights, contributing to its bold design. It comes with an electronic rearview mirror that integrates heating and electric control. Furthermore, its large car wheel hubs and wide spokes give it a sporty edge, while the LED-connected tail lights highlight the car’s modern appeal.
The SOUEAST S07 incorporates the signature Starry Digital grille, LED front and rear lights and 20-inch alloy wheels, giving it a sleek, modern appearance. Moreover, this model comes with a 62-inch panoramic sunroof, allowing ample natural light into the cabin.
In the SOUEAST S09, the fusion of elegance and functionality gives rise to a daring and impressive exterior. Its unique U-shaped grille and LED headlights offer both style and exceptional visibility. This model also features an expansive sunroof to keep the passengers connected with the surroundings.
Interior
When it comes to elegant interiors, the S06 DM takes the mantle, offering a soft-touch dashboard and a refrigerated armrest box, enhancing both luxury and comfort. It also includes a 4-way adjustable steering wheel and electronic gear lever to provide a smooth driving experience. Furthermore, its electronic seat adjustments offer personalised comfort.
The SOUEAST S07 specs and details highlight a spacious cabin with ambient lighting with eight colour options to create a luxurious cabin atmosphere. It also features a 540° HD 3D view camera and leather seats that come with 6-way electronic adjustment with lumbar support for the driver.
Prioritising comfort with Multi-Functional Ergonomic Seats, the S09 offers 6-way adjustments and electric lumbar support along with a seat ventilation system. Furthermore, the CN95 Air Filters contribute to creating a healthy cabin environment, while Deluxe headrests enhance the overall driving experience.
Infotainment Features
The SOUEAST S06 DM features a sleek 15.6-inch central console screen and a voice-command functionality. Moreover, personalised climate control and other intuitive features provide a smooth driving experience.
The S07 incorporates a 12.3-inch connected screen, offering advanced connectivity and comfort. Its intelligent voice control is available in multiple languages, making it easier to communicate with the vehicle.
With its 15.6-inch touchscreen and 10.25-inch digital cluster, the S09 offers crystal-clear graphics and an intuitive interface. It also includes interactive voice control and seamless smartphone integration, enhancing the cabin experience substantially.
All three models come with Apple CarPlay and Android Auto integration, enabling easy access to apps, navigation, music, calls, messages and more.
Safety Features
SOUEAST Motor’s new models unveiled in 2025, offer a diverse range of safety features to enhance road protection. The safety features included in the SOUEAST S07 and S09 are as follows:
- Driver/passenger seat airbags
- Front side airbags
- Front/rear head airbags
On the other hand, some safety features available in the S06 DM model are:
- ABS (Anti-lock Brake System)
- EBD (Electric Brakeforce Distribution)
- TCS (Traction Control System)
- ESC (Electric Stability Control)
- RMI anti-rollover control system
- DBF dynamic parking system
- Main/copilot driver seat airbag
- Main/copilot side airbags
- Front/back head airbags
- TPMS (Tire Pressure Monitoring System)
SOUEAST Motor’s Full Range Price in the UAE
The retail price for SOUEAST Motor’s full range has not been disclosed yet. However, you can visit their official website to request a quote or book a test drive.
FAQs
Which country brand is Soueast?
South East (Fujian) Motor Co., Ltd., commonly known as SOUEAST Motor, is a Chinese automotive brand.
How much horsepower does the SOUEAST S06 DM generate?
The SOUEAST S06 DM produces 355 hp and boasts an impressive range of 1,000 km.
Where can customers experience SOUEAST vehicles in the UAE?
Customers can visit SOUEAST Motor’s premium showroom located on Sheikh Zayed Road for a seamless and elevated vehicle-buying experience.
SOUEAST full range launch at Burj Al Arab marks a significant step forward in the UAE’s automotive landscape. The brand introduced three models at the launch event: the SOUEAST S06 DM, S07 and S09. Each model offers a wide range of innovative features, such as advanced infotainment and safety features catering to different needs and preferences. SOUEAST Motor is paving the way for a new era of automotive excellence in the UAE.
If you’re looking for vehicles with advanced features and exceptional driving experience, explore these used cars for sale in the UAE. Moreover, if you want your next ride to be brand-new, here are some new cars for sale in the UAE to consider.
Keep reading dubizzle’s cars blog to stay in the loop of the latest automotive news in the UAE.
All Image Credits – SOUEAST Motor Official Website
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